Doing It for Tourism 2025

About SATSA

The Southern Africa Tourism Services Association (SATSA) is a non-profit company and the unified voice of inbound tourism across five SADC countries, advocating for growth, sustainability, and transformation in the region.

In May 2022, SATSA partnered with Sigma International to launch the SATSA Tourism Business Incubator, a separate NPC that promotes sector inclusivity and empowers emerging tourism entrepreneurs through Enterprise and Supplier Development (ESD) support, aiding SATSA members with B-BBEE scorecard contributions.

The Incubator connects participants to resources, mentorship, and markets. In its first year, it secured R5.5 million, raised top incubatees’ turnover by over R750,000, and created 20+ new jobs. Guided by Access, Inclusivity, and Diversity, it is cultivating future tourism leaders.

About Sigma International

Sigma International is a purpose-driven advisory and implementation firm specialising in Enterprise and Supplier Development (ESD), Environmental, Social, and Governance (ESG), and inclusive business growth. Their work spans South Africa and the continent, helping partners unlock measurable socio-economic value.

As the implementation partner behind Doing It for Tourism 2025, Sigma designs high-impact initiatives that empower entrepreneurs, build resilient ecosystems, and deliver real transformation through collaboration with corporates, development agencies, and communities.

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Our Collaboration

Strategic Partnership for Tourism Impact

SATSA Powered

A unified voice for inbound tourism, SATSA champions transformation and growth in Southern Africa.

Sigma Expertise

Sigma International leads impactful ESD implementation and inclusive growth strategies across sectors.

The Incubator

Established in 2022, the SATSA Tourism Business Incubator supports emerging entrepreneurs nationwide.