Doing It for Tourism 2025

Building a legacy,

one bead at a time

Join thousands of South Africans as we break World Record
and empower emerging tourism entrepreneurs nationwide.

Sponsor a Swatch

Empowering Change

Support local tourism

through your contribution

Every swatch sponsored helps uplift small tourism businesses
and creates sustainable impact across South Africa.

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Countdown to Legacy Day

27 September 2025

Join the movement

Help us break a world record and support tourism transformation
through the power of collaboration and creativity.

Get Involved

Weaving a legacy of unity and tourism empowerment

Doing It for Tourism 2025 brings together communities and corporates to support emerging tourism entrepreneurs through the creation of South Africa’s largest hand-beaded flag. This project fosters hope, opportunity, and national pride.

More About Us

Campaign Impact

Ways to Join the Movement

Sponsor a Beaded Swatch

Support the flag build and help grow small tourism businesses nationwide.

Corporate Beading Experience

Host a beading day with staff and contribute to national transformation efforts.

ESD & B-BBEE Compliance

Meet your ESD goals and unlock full scorecard and ESG reporting support.

Join a Public Activation

Participate in community pop-ups and collaborative builds across the country.

Donate In-Kind Support

Donate items, services, or rewards to boost visibility and campaign outcomes.

Project Highlights

Explore the stories of
tourism transformation in motion

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Campaign Mission

Telling real stories through real contributions

Doing It for Tourism 2025 is more than a record — it's a movement. Through every bead, swatch, and act of generosity, we are empowering local entrepreneurs, uplifting communities, and building a legacy that celebrates South African pride and unity.

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Testimonials

What our partners and participants say

"We aim to build a dynamic pool of SMMEs that are prepared and positioned to integrate into the broader tourism value chain. Through the Tourism Business Incubator, we drive meaningful transformation aligned with SATSA’s Access, Inclusivity and Diversity Committee, helping our members meet B-BBEE goals for enterprise and supplier development in a sustainable, scalable, and impactful way."

David Frost

CEO of SATSA

"There is a clear need for an industry-led business incubator to support and grow South Africa’s travel and eventing sector. As tourism is vital to national economic recovery, ASATA seeks to amplify transformation efforts by aggregating investment spend and driving impact. This approach enhances industry resilience and long-term inclusivity in the post-COVID landscape."

Otto de Vries,

CEO of ASATA

From Our Blog

Campaign news and updates

Community

Weaving a legacy of unity and tourism empowerment